Integrated B2B Marketing Programme
Case Study

The challenge

A B2B SaaS company selling AI-powered analytics tools had built a strong product but was struggling to generate consistent inbound leads. Their content was generic, their LinkedIn presence was quiet, and their SEO had not been touched in 18 months.

What we built

• Full technical SEO audit revealing 47 critical issues including page speed, structured data, and crawlability problems
• Keyword strategy targeting high-intent AI and analytics terms with realistic ranking opportunities for a domain of their authority
• LinkedIn company page management with a thought leadership content calendar — 3 posts per week, mix of insights, case studies, and product updates
• LinkedIn Sponsored Content campaigns targeting Operations Directors and CTOs at 200-2000 employee companies
• Monthly performance reviews with full attribution from impression to closed-won revenue

The results

The solution delivered measurable results within weeks of go-live. The client achieved 340% Inbound lead growth and 62% Cost per lead reduction, with full ROI achieved within 6 months Compounding.